Project Overview
Purple Cloud Hotels and Resorts comprises two distinct hotels in Bangalore: Purple Cloud Airport Hotel and Purple Cloud Urban. Both establishments offer unique hospitality experiences, with the Airport Hotel featuring 29 rooms, a multi-cuisine restaurant, and boardrooms, while Urban, an apart-hotel in Sahakarnagar, includes 28 rooms and a multi-cuisine restaurant.
Project Info
Clients
Purple Cloud Hotels
Location
Bangalore
Category
Management & Consulting
Info
Purple Cloud Hotels and Resorts is owned by Chethan TJ, an investment banker and coffee estate holder from Chikkamagaluru, and Vijay Krishna Yadav, who has a rich background in the hotel industry and also operates his own service apartments. This dynamic duo brings together a blend of financial acumen and hospitality expertise to ensure their hotels provide exceptional service and comfort to guests.
Challenge
The primary challenge for Purple Cloud Hotels and Resorts was optimizing business operations, enhancing sales, and managing revenue effectively across both properties. Given their distinct locations and target markets, each hotel required tailored strategies to meet the demands of business travelers and long-term guests.
Research and Analysis
Extensive market research was conducted to understand the unique needs of guests at each hotel. This included analyzing booking patterns, guest reviews, and competitor strategies. The data collected helped identify key areas for improvement and informed the development of customized management plans for each hotel.
Solution Implemented
Isle of Skye (IoS) has been associated with Purple Cloud Hotels and Resorts for three years, providing comprehensive management consulting services. IoS handles business sales, operations, and revenue management for both hotels. By implementing advanced revenue management systems, optimizing operational workflows, and enhancing sales strategies, IoS has significantly improved the efficiency and profitability of both properties.
Results
The partnership with IoS has led to substantial improvements in guest satisfaction, occupancy rates, and overall revenue for Purple Cloud Hotels and Resorts. The strategic interventions have helped streamline operations, resulting in smoother day-to-day management and better resource allocation. The attached graphs and charts illustrate the positive trends in key performance indicators since IoS took over management responsibilities.
Impact
The strategic management and revenue optimization provided by IoS have had a lasting impact on Purple Cloud Hotels and Resorts. Both hotels now enjoy higher visibility in the market and have developed a loyal customer base. The focus on delivering high-quality service and personalized guest experiences has positioned them as preferred choices for travelers in Bangalore.
